Conducted on a representative national sample of over 1,000 Americans, age 18 and over, the IFOP survey reveals pornography consumption has truly become widespread. It also points to masturbation connected with sexualized use of the Internet and new modes of communication, such as smartphones and webcams.
The survey shows consumption of adult material, which was admitted to by 90% of all American men and 60% of women, is highest amongst individuals who have the most partners, or who are more sexually active, going against the age-old assumption that pornography viewing serves as a substitute for an unsatisfactory sex life. The survey also reveals 53% of Americans watch adult material as a couple, and 66% say they would watch pornography with their partner if it was asked of them. These results demonstrate the consumption of porn may no longer be considered a "shameful" and solitary activity.
The influence of pornography use in relationships is also noted, with adult materials increasingly integrated into the sex lives of Americans. According to the survey, 54% of Americans who have watched a pornographic video say they have engaged in sex while watching this type of material. In addition, the viewing of adult materials inspires couples to be more creative and try positions and situations found in the videos watched.
Overall, the IFOP survey proves the consumption of adult materials to be increasingly transparent within relationships, with both partners aware of the other's viewing habits and preferences.
"By giving couples a way to break their routine, pornography has changed and may now become meaningful in a marital setting, where it appears to be a way of spicing up a couple's sex life," reports IFOP Research Director Francois Kraus.
The IFOP survey was conducted over the Internet, December 19 – 26, 2013, on a sample of 1,023 people, representative of the US population, aged 18 and over. The representativeness of the sample was ensured by the quota method (gender, age, income, marital status) after stratification by region. Due to the intimate nature of the subject addressed, IFOP chose a method of auto-administration by computer, removing the bias created by the presence of an interviewer. This allowed for freer expression by individuals who would not have wanted to discuss certain subjects in the presence of an interviewer, or a person from their household.
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