This Halloween, Geek Girls do not have to sacrifice fashion for a cheap costume they’ll wear only once. Actress Ashley Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars and founder of the female sci-fi apparel line, Her Universe™, revealed today her line of fashionable costume hoodies, tops and a Hot Topic exclusive TARDIS dress dubbed “everyday cosplay” just in time for the Halloween season. Whether you’re a fan of Star Wars, Star Trek or Doctor Who, Her Universe has you covered to be the stylish one this fall and all year long. And now, until October 22nd (for guaranteed 10/31 delivery), Her Universe (http://www.heruniverse.com) is offering FREE GROUND SHIPPING on any order of $50.00 or more.
“I have a tub full of Halloween costumes that I have spent a lot of money on which I’ve only worn once,” said Eckstein. “My goal for our ‘everyday cosplay’ line is for girls to be able to wear these fashionable costumed looks on Halloween and all year round! I’ve always been a savvy shopper and I try to get the most for my money.”

New to the “everyday cosplay” line from Her Universe is the Star Trek Spock zip-up hoodie featuring the famous original series blue uniform top where fangirls, with the hood up, can be their favorite Vulcan, complete with pointy ears. Also new this fall season is the Star Wars: The Clone Wars Ahsoka Tano adult tunic top which complements the already released Ahsoka tunic for young girls and the very popular Princess Leia costume hoodie – perfect for any Halloween party or everyday wear. For female Whovians, Eckstein has collaborated with retailer Hot Topic to create Her Universe’s first fashionably-fun, stylized dress based on Doctor Who’s beloved time-traveling TARDIS - available online NOW at Hot Topicand at Hot Topic retail stores. And what better way to accessorize all of these pieces than with the new Her Universe Star Wars Halloween Tote Bag featuring all-new original art by renowned artist Katie Cook – perfect for fans of any age for school, work, shopping and, of course, trick or treating! Katie’s very popular Her Universe Halloween Tote Bag sold out last year at record speed! The bags are only available for a limited time, so get them while supplies last.

"I was thrilled when Ashley asked me to do another Halloween bag design,” said Katie. “I’ll take any chance I get to draw Darth Vader in a silly costume! Ashley and I came up with the idea for this year's bag at Celebration a few weeks ago and I couldn't wait to come home and get started on it."

All of these “everyday cosplay” pieces for Halloween and beyond can be found on Heruniverse.com with the Doctor Who TARDIS dress available NOW online at Hottopic.com and Hot Topic retail stores. Eckstein can be seen wearing many of the “everyday cosplay” pieces as co-host for MTV Geek’s coverage (mtv.com/geek/) of New York Comic Con October 11th-14th.

About Her Universe 

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going tohttp://www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
 
 
On May 4th, Star Wars fans celebrate George Lucas’ revered space saga to show that the Force is truly everywhere. They refer to this day as “May the 4th Be with You.” This year, clothing retailer, Hot Topic, is celebrating with the fans in a big way by offering, for the first time, new Star Wars fashion tops and hoodies from Her Universe™, the female sci-fi genre line created by actress Ashley Eckstein, voice of Ahsoka Tano on the hit animated series Star Wars: The Clone Wars. The Star Wars By Her Universe line will debut on Hottopic.com and in select Hot Topic stores on May 4th with the first 50 customers who purchase a Her Universe item online at Hottopic.com receiving a free Star Wars Tote Bag. This will be the first time fans can get this exclusive new tote bag from Her Universe featuring a custom pattern using Star Wars symbols, a $20.00 value for free, as a gift to the first 50 fans. In addition, all day on May 4th Hottopic.com will be offering 20% off all Star Wars merchandise and will have special Star Wars features and content on their Hot Topic Facebook and Twitter pages.
“Hot Topic has always been my personal retailer of choice when it comes to fangirl fashion,” said Her Universe founder Ashley Eckstein. “Together we would like to thank the fans for their loyalty and support on this special day with these new designs and promotions.”

Close to half of all Star Wars fans are female, which is why Hot Topic and Her Universe will have a number of new styles and designs for those fans to look “Geek Chic” – from racer back tank tops and fashion tops to a unique Princess Leia hoodie. One of the most anticipated pieces is by popular Star Wars artist and designer, Denise Vasquez, whose stunning new Darth Vader dolman top utilizes design elements inspired by the Mexican holiday, Dia de los Muertos (Day of the Dead). "My T-shirt design for Her Universe was inspired by my love for my Latin culture and my love for Star Wars,” said Vasquez. “ I incorporated one of my favorite Darth Vader quotes in my design, which shows a positive message for Geek Girls like me who will wear this shirt with pride. ‘La Fuerza es fuerte con este’ ...’The Force Is Strong with this one’!”